Moving away from the often-interruptive outbound marketing tactics, inbound marketing is all about positioning your business to best attract people to you. Starting with the methodology explained above, it’s our job to create the most sustainable inbound marketing strategy that’s going to result in qualified leads who convert into satisfied customers and eventual advocates of your business. Each client is unique. We’ll get to know your goals and most common pain points so we can develop a plan that works best for you. We don’t offer any universal solutions, which is why you can expect a thorough consultation prior to receiving inbound marketing services devised specifically for you.
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What Does Inbound Marketing Include?
INBOUND MARKETING STRATEGY
After coming on board with Arrow Integration, we’ll speak to you regarding project management, search engine optimization, content writing, social media management, and web designing, among others. We’ll devise a month-to-month, priority-based inbound marketing strategy that will lay the groundwork for your future success, and generate quality leads once the foundation is set.
SEARCH ENGINE OPTIMISATION
We’ll perform extensive research to identify all of your ideal customers and make sure you’re not losing out on valuable traffic.
We’ll then tailor your metadata to target the most qualified searches and ensure your website generates top-notch organic leads for free.
Our content team will help attract your most coveted visitors through content that is both educational and engaging. We’ll work with you to draft a list of relevant topics, and from there, we take the wheel. We have the manpower to create on-site copy, long-form content, videos, infographics, and more. In addition, we can provide tips and tools to help you take your content marketing to the next level on your own.
Over time, our data will help us segment your contact list into different lists based on everyday challenges and interests. This allows you to send targeted, personalised emails that nurture leads and delight customers.
SOCIAL MEDIA MARKETING
We’ll help you keep a close eye on where your prospects are hanging out online, and listen in on what they’re saying to help you better accommodate their needs. Our social media and reputation management strategies will determine when and where to promote your content and engage with your fans and followers.
INBOUND LEAD GENERATION
By understanding your buyer personas, or ideal visitors, you’ll be able to create the best user experience to generate leads. We’ll write targeted on-page content that tells visitors exactly why they’re on your website, providing answers to their questions (or search queries) and directing them toward a desired goal.
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