Why use Klaviyo over Mailchimp for eCommerce email marketing

June 13, 2019 3 min read

Why use Klaviyo over Mailchimp for eCommerce email marketing

If you don’t care about growing sales and revenue, Mailchimp will work just fine. If you want to make more money, join over 6,000 Mailchimp customers who switched to Klaviyo. Customers who switched see an average increase of 46% in total store revenue. Just one of the many reasons why Klaviyo averages 4.4 / 5 stars on G2 Crowd—over 70% of Klaviyo G2 Crowd reviews are 5 stars.

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Mailchimp is for sending email.
Klaviyo makes you money.

Klaviyo is built from the ground up for ecommerce stores. The integrations pull in more data. Email automations are easily customisable. Forms are flexible and powerful. Data is kept more up-to-date. All of this designed to help you better personalise your marketing and grow. Learn how Popov Leather is making 30% more money each month after making the switch from Mailchimp to Klaviyo.  

Tight integration with Shopify.

Klaviyo helps Shopify stores drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. That’s why Shopify stores make $85 for every dollar they spend on Klaviyo. Klaviyo’s one-click integration with Shopify makes it fast and easy to get all of your information over to Shopify and start growing.

No hidden costs.

At Klaviyo, there is a straightforward, all-inclusive pricing model. Mailchimp may have a lower sticker price, but when you add up the total cost of ownership, Klaviyo is more cost efficient.

Segmentation that’s not just easy—it’s powerful.

According to Gartner, businesses that excel in segmentation and personalisation outsell their peers by 20%. Klaviyo’s robust segmentation engine helps you make better connections with your customers, and that translates to more sales for your store. You can go beyond basic targeting to segment on things like products purchased in specific time frames; website browsing behavior; order value; and an unlimited number of custom attributes.

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Enterprise grade automation, without the hassle.

Anyone can send an abandoned cart email. But not everyone can target that email based on cart value or a recipient’s history with your brand. Want to trigger automated emails based on custom events? No sweat. And when it comes to testing a series of automated emails, Klaviyo will make it simple for you to see which is driving more sales.

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Engage with your customers wherever they are.

Klaviyo is more than just email. Communicate with your customers on any channel—email, web, in-app, or social—and use Klaviyo’s powerful segmentation to personalise the message, wherever they are.

Designed for customer marketing. Not list management.

Klaviyo gives you a single view of your customers. Activity and attributes are linked directly to an individual record, not just to an email address associated with a list. That means better customer insights, less time spent organizing lists, and only paying once for each profile instead of paying every time they appear on a list.

But, don’t take it from us.

In an independent head to head analysis, Klaviyo scored higher than Mailchimp in high volume sending, deliverability, email personalization, email automation and quality of support, just a few reasons why Klaviyo is the leading Mailchimp alternative.

“We have grown our clients sales significantly from when they switched from MailChimp to Klaviyo. Klaviyo is the top e-commerce email marketing platform on the market. The Klaviyo Shopify integration is much simpler than any of the other ESP’s we used in the past.”

Chase, founder of Boundless Lab

Hear it straight from other eCommerce merchants


“Klaviyo is like Mailchimp for ecommerce. On Steroids.”


“Their level of triggered email sophistication is truly impressive. We made the switch from Mailchimp entirely due to this feature.”


“[With Klaviyo] I have been able to get very specific with my retargeting of past customers and retain MUCH more regular customers and reorders than when I used Mailchimp.”


“[Klaviyo] has a lot more features than Mailchimp. I like the ease of use and the options to use a lot of advanced automated flows. A/B testing is a lot better over Mailchimp as well.”

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